China’s travel agencies diversify to survive coronavirus pandemic, from selling local delicacies to live-streaming culture talks

  • Many of China’s travel companies are staying afloat thanks to inventive new revenue streams – one has sold 10 tonnes of frozen local meatballs
  • Meanwhile, firms are offering huge discounts – the ‘lowest in a decade’ – on packages for individual travel, which is now permitted again

As at countless companies across China, business at Bespoke Travel in Beijing ground to a halt at the end of January

Lu Zeng

Lu Zeng

Business Development Director, Innovation House China-Denmark. Specialist in China & Branding.

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